EmAIl marketing remains one of the most effective ways to engage with potential and existing customers, offering a remarkable ROI of $36 for every dollar spent. In this article, we present five top WordPress plugins for email marketing, highlighting their features and pricing tiers. Most of these plugins offer free plans, but they come with limitations. Your choice will depend on your budget and the features you require.
Here are the five plugins we’ll be discussing (in no particular order):
1. MailerLite
2. ActiveCampaign
3. GetResponse
4. Mailchimp
5. ConvertKit
1. **MailerLite**
MailerLite’s official plugin simplifies adding newsletter subscribers to your WordPress blog or Website with its user-friendly sign-up forms. Choose from dozens of pre-built web forms or create a custom form from scratch. After installation and activation, the plugin automatically connects your WordPress forms to your MailerLite email marketing account. Place forms in sidebars using widgets or anywhere with shortcodes.
To link your account, just enter your API code for setup. MailerLite offers numerous web forms that can easily be added to your WordPress site. The new web form creation supports Gutenberg Editor, and subscribers are automatically saved to your email account via widgets and shortcodes. Double opt-in registration and layout updates are available. Welcome emails are sent automatically from your MailerLite account.
**Pricing:**
– Free: You can use MailerLite for free up to 1,000 subscribers. The free plan includes monthly sending of 12,000 emails, 1 user account, and email support from Monday to Friday. Features include a drag-and-drop editor, email Automation builder, 10 landing pages, sign-up forms, and pop-ups.
– Business Growth ($8/month): For up to 100,000 subscribers, this plan offers unlimited emails, 3 user accounts, and 24/7 email support. It includes all features from the free plan plus selling digital products, unlimited templates, dynamic emails, and more.
– Advanced ($13/month): Similar to Business Growth, but with unlimited monthly emails and unlimited users, plus 24/7 live chat and email support.
– Enterprise (Custom Pricing): Ideal for large enterprises managing newsletters with over 100,000 subscribers.
1. **ActiveCampaign**
ActiveCampaign is an integrated marketing automation plugin that lets you set up forms, live chat, website tracking, and email communication on your WordPress site or blog.
**Features:**
– Functional website tracking to identify visitors’ interests and send personalized follow-up emails.
– Forms to convert visitors into buyers with automated emails.
– Conversations for relationship building through live interactions.
**Pricing:**
– Lite ($29/month): Suitable for indiVidual entrepreneurs needing simple marketing. Limited to 1 user per account.
– Plus ($49/month): For small teams focusing on excellent customer experiences. Limited to 3 users.
– Professional ($149/month): For teams testing and optimizing marketing efforts. Limited to 5 users.
– Enterprise (Custom Pricing): For growth teams in large organizations wanting extensive personalization.
1. **GetResponse**
GetResponse Form Plugin lets you add email opt-in forms to your WordPress blog/website and create newsletters. Setup and usage are straightforward.
**Features:**
– Pre-built sign-up forms.
– Responsive design.
– Intuitive interface compatible with Gutenberg Editor.
– Customization options.
**Pricing:**
– Free: Up to 500 contacts.
– Email Marketing ($13.24/month): For up to 1,000 contacts.
– Automation ($41.12/month): For up to 1,000 contacts.
– Marketing Automation ($82.94/month): For up to 1,000 contacts.
1. **Mailchimp**
Mailchimp, a popular email marketing service, integrates with WordPress for email marketing.
**Features:**
– Beautiful and accessible sign-up forms.
– Integration with existing WordPress forms.
**Pricing:**
– Free: Up to 1,000 contacts and 1 user; email support for 30 days.
– Essentials ($13/month): Up to 5,000 contacts and 3 users.
– Standard ($20/month): Up to 6,000 contacts and 5 users.
– Advanced ($350/month): Advanced tools, unlimited contacts, and 150,000 monthly emails.
1. **ConvertKit**
ConvertKit helps you grow leads, sell more products, and send relevant email communications by adding email marketing capture forms to your WordPress site.
**Features:**
– Intuitive form builder with pre-built templates.
– Gutenberg block editor compatibility.
**Pricing:**
– Free: Up to 300 email subscribers.
– Creator ($9/month): Up to 300 subscribers.
– Creator Pro ($25/month): For mature creators expanding their business.
These five WordPress email marketing plugins can elevate your business by enabling effective email campaigns and boosting your marketing ROI. Choose the one that aligns with your business needs and maximize the benefits from your email marketing efforts. For more information, explore other related articles on Host Reference!
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